Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM. From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back. Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025.
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