Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably.And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands.
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