Most brands treat list growth like a checkbox but the best brands know it’s the foundation of higher conversion rates and faster CAC payback. In this episode of Klaviyo Geeks, we break down the latest Klaviyo updates, why “just having one popup” won’t cut it in 2025, and how to actually turn signups into revenue. From smart popup strategies to welcome flows that sell, we’ll show you how to track the right metrics and make list growth one of your highest-leverage channels.
.png)